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Science and technology have become one of the most important driving forces of societal development – they are key to production and the well-being of society. However, public trust in the power of science has been decreasing, and there is growing skepticism toward certain scientific achievements. Science communication also involves the concept of scientific literacy, which refers to the public’s understanding of scientific processes, development, and achievements.
The main goal of science communication is to educate the public about relevant topics in a simple, clear, and understandable way, to explain complex issues, and to encourage young people to engage in scientific research. It offers a great opportunity to clarify topics such as environmental protection, the latest technologies, production specifics, and more. In this way, science communication helps break down barriers caused by overly complex scientific language. By fostering discussion, it is possible to reduce public prejudice and fear, and make science more accessible.
Science communication also promotes innovation transfer and the development of a knowledge-based economy. Entrepreneurs must understand the latest scientific achievements to make informed decisions about production, which is why presenting new research findings clearly and accurately is crucial. Successful economic development fosters national economic growth, thereby influencing important national processes that benefit all citizens.
Science communication is an exchange of information between science, society, and government. Science, research, and innovation also shape the country’s socio-economic status; thus, ensuring scientific literacy can have a long-term positive impact. For communication to be successful, scientists must recognize the need to inform the public accurately and in a way that is understandable to all.
Science communication is also a part of lifelong learning, as its target audience has no age limit. Today’s society increasingly acknowledges the need to update knowledge throughout life. Ongoing changes in the economy, industry, science, and society require basic knowledge to respond appropriately. Therefore, independent learning is becoming more and more important and cannot end with the completion of formal education.
